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Mary's avatar

I like that and think it would have a good chance of working. But you’re right they would have to “straighten up.”

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Mary's avatar

I don’t have an example of positioning, but I did work for a company that made mattresses and box springs, and was named American Bedding Industries. Inc. A problem arose when they decided they wanted to start making other types of furniture so they changed the name to ABI.

I wonder what advice your authors would give to Budweiser executives to win back their customers after this recent advertising debacle.

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