The Marketing of Evil (book report)
I bought this book in the hope that I would understand how certain political ideas are spread enough so that I might sabotage some of them and spread some of my own ideas. Unfortunately, very little in the way of marketing advice can be found in these pages. Written in 2005 by David Kupelian, The Marketing Of Evil is more about what he considers evil than about how evil is marketed. He covers topics such as the ineptitude of our educational system, fraud in the Kinsey Report, the long-term effects of no-fault divorce policies on society, and tax evasion in abortion clinics.
Throughout the book, he also bemoans marketing techniques that appeal to our subconscious emotions, claiming that such techniques treat people like animals without souls and breed attitudes of contempt for human dignity. He forgets that such techniques could not work if humans were purely rational agents and that marketers would not use these techniques if there were known a better way to sell products. The truth is that in many ways humans are like other animals and appeals to reason often do not work. The way to fight evil being marketed is not to complain about the marketing techniques, but to market good, and market it better than the competition markets evil.
Do you have any ideas?
It is a fiction that people are rational and now even more than in 2005 they seem to have lost their minds. I applaud your wanting to market good ideas but I'm afraid there needs to be money in it to get people interested.